Exciting news from YouTube! The tech giant is teaming up with the Creative Artists Agency (CAA) to introduce new AI tools that will enable creators to identify and manage AI-generated copies of themselves on the platform. This groundbreaking partnership will allow celebrities and athletes to test the controls early next year, paving the way for top YouTube creators and other leading partners to follow suit.
YouTube first revealed its plans for AI detection tools in September, aimed at helping creators manage AI-generated depictions of themselves and their voices. With the latest developments, YouTube can now empower celebrities and creators to oversee AI copies of their likeness, including their faces, on a large scale.
Last year, CAA introduced the innovative CAAVault, a tool that scans and stores digital likenesses of its clients, encompassing their faces, bodies, and voices. This technology aligns perfectly with YouTube’s mission to provide comprehensive support for creators and celebrities in managing AI content on the platform.
Additionally, YouTube is making strides in synthetic-singing identification technology, which will identify AI content attempting to replicate creators’ singing voices. The platform has taken proactive measures, such as allowing music labels to request the removal of AI-generated content simulating an artist’s voice. Furthermore, YouTube has mandated creators to label videos containing AI-generated content, fostering transparency and accountability in content creation.
With these advancements, YouTube is reinforcing its commitment to protecting creators’ and celebrities’ identities and voices in the digital realm. Stay tuned for more updates on YouTube’s cutting-edge AI technologies!